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AdvertPRO features
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Administration
| Feature | Description |
|---|---|
| » Web-based user interface | No software to install for clients means easy administration and allows for access from anywhere with an Internet connection. |
| » Context-sensitive help | Nobody likes to waste time searching through a lengthy user manual. Simply click on a help icon and it will bring up documentation relevant to what you're working on. |
| » Simple integration | Don't spend your entire day coding ad placement tags by hand. Use the time saving code wizard to generate code that you can simply copy and paste into your web pages where you want your ads to appear. |
| » Flexible configuration | With over 450 configuration options, it's easy to configure AdvertPRO to suit your needs. |
| » Painless maintenance | We don't expect our customers to be database administrators. AdvertPRO can backup, cleanup, compress, and optimize your database automatically on a schedule that you define. Easy to use utilities are also provided to let you backup, cleanup, optimize, purge, repair, and restore your database from a backup manually too. |
| » Internal monitoring | We realize that you don't have a lot of time to keep an eye on your ad server. That's why we've built a monitoring and diagnostics console into AdvertPRO. In a few minutes, you can review logs, memory usage, requests per second/minute/hour/day/month, sizes of database tables and indexes, and more. |
| » External monitoring | Monitoring your ad server with a ping test or log files isn't enough. A successful ping does not guarantee that every internal component of your ad server is functioning correctly and it's easy to forget to check a log file for error messages regularly. AdvertPRO addresses these problems by exposing a special web page that lists internal component monitoring results, which can be monitored for the word "FAILED" to spot issues immediately - sometimes before they become problems and cause downtime. |
| » Easy to co-brand | Do you want the login screen to display your company logo instead of the AdvertPRO and Renegade Internet logos to avoid confusing your customers? Maybe you'd like to match fonts and color schemes used in the control panel with your web site? No problem, it's easy to replace any of the graphics with your own and edit cascading style sheets to change fonts and color schemes. |
Organization
| Feature | Description |
|---|---|
| » Administrators | Create individual accounts for each of your employees. A deep permissions system allows you to grant them only the privileges that they need to get their work done. |
| » Advertisers | Advertisers, when granted access to the control panel, may be given permission to manage their contact information, review their campaigns, and generate reports containing only privileged data. |
| » Publishers | Publishers, when granted access to the control panel, may be given permission to manage their contact information, generate ad placement code for authorized zones, and generate reports containing only privileged data. |
| » Campaigns | Campaigns allow you to schedule media or a collection of media to run in any number of zones. |
| » Media | Media is a broad term that is used to collectively refer to banners, pop-ups, pop-unders, and text links. |
| » Files | AdvertPRO provides you with any easy way to upload and organize files. You can upload everything into one folder or you can create a deep hierarchy of folders to make it easier to find your files. The icing on the cake is that your folders and files are all stored in your database along side your campaigns, media, zones, etc..., so they're included in your backups automatically. |
| » Groups | Groups are used to organize your zones for reporting purposes. You're of course free to use them however you like, but we find that they're especially useful if you have multiple web sites. By creating a group for each of your web sites, you'll be able to generate reports for those groups and end up with web site specific reports. |
| » Zones | Zones allow you to define rotations of campaigns to be placed in your web pages. Campaigns can be added to and removed from zones with ease from the control panel. That's right, once you place code for a zone into your web pages, you never need to change it again. |
Media Formats
| Feature | Description |
|---|---|
| » Banner | AdvertPRO makes it easy for you to run Applet, Flash, graphic, and HTML banners. Speaking of graphics, AdvertPRO accepts BMP, GIF, JPG, and PNG formats while many other ad servers limit you to only GIF and JPG formats. More advanced banner formats, such as expandable banners or timed-refresh banners, are supported too! |
| » Dynamic | Designed specifically for delivery of floating ads and full-page overlays. |
| » Text | AdvertPRO supports both rotation and static placement of text links. |
| » Window | Love or hate them, AdvertPRO can meet all of your pop-up and pop-under serving needs. Serve images, HTML content, or even a live web site. Respect that your visitors don't crave dozens of pop-ups or pop-unders while visiting your web site with a unique global capping feature that allows you to limit the number of pop-ups and pop-unders that any given visitor can see across your entire web site or collection of web sites if you have more than one. More advanced features, such as opening pop-ups or pop-unders after a time delay or only when a link is clicked upon, are also supported. |
Campaign Delivery
| Feature | Description |
|---|---|
| » View limits | Set a maximum number of views to be delivered for a campaign. |
| » Click limits | Set a maximum number of clicks to be delivered for a campaign. |
| » Action limits | Set a maximum number of actions to be delivered for a campaign. Both post-click and post-view actions can be tracked. |
| » Competitor Exclusion | If you need to run campaigns from competing advertisers, you'll be happy to know that AdvertPRO allows you to specify that they are competitors and if you do so will prevent delivery of their campaigns in the same page view. |
| » Companion Banners | If you need to run multiple ads from an advertiser on a page together at the same time, you'll be happy to know that AdvertPRO allows you to specify that they are companions and select where you would like them to run together. |
| » E-mail alerts | Whether you run dozens, hundreds, or thousands of campaigns simultaneously across your web sites, it's hard to keep an eye on them to make sure they're delivering correctly. AdvertPRO addresses this problem by allowing you to setup e-mail alerts to notify you of important events on a per campaign basis. Customizable e-mail messages, which can have customizable reports attached to them in either CSV, Excel, PDF, or TXT format, can be sent under the following configurable conditions:
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| » Exclusive targeting | Exclusive targeting ensures that you always deliver a targeted campaign if possible. Certain categories of targets, such as geography targets or keyword targets, may be marked as exclusive on a per zone basis. This allows you to, for example, only deliver U.S. targeted campaigns to your U.S. visitors while still delivering untargeted campaigns to visitors from other countries. |
| » Even distribution | What do you do if you have a campaign that you want to deliver 100,000 impressions for in several zones over a period of 30 days, but your traffic could deliver those impressions in just a few days? AdvertPRO solves this problem with an advanced feature called even distribution. When enabled, even distribution will spread out impressions for a campaign throughout each day in it's flight as evenly as possible. |
| » Frequency capping | AdvertPRO supports frequency capping to prevent your campaigns from becoming over exposed. Setup campaigns to deliver a specified number of impressions within any amount of time you desire. Track 24-hour unique clicks and actions too by setting click and action frequency caps for 24 hours. |
| » Keyword only | This option allows you to deliver a keyword targeted campaign only when it's keywords are matched. |
| » Multiple ad units | This option allows you to deliver multiple ads together a single unit. For example, you can run five 120x120 ads stacked vertically in a 160x600 space. AdvertPRO takes care of making sure no duplicate ads appear in any positions and you can even prioritize certain campaigns so they always show up in higher spots than others. |
| » Priority chaining | Perhaps one of the slickest features in AdvertPRO, priority chaining allows you to schedule groups of campaigns to run together in a zone. For example, suppose that you have a zone where you run both paid and in-house campaigns, but you only want to show the in-house campaigns when all of your paid campaigns are expired. Do you need to manually enable/disable the in-house campaigns to accomplish this? Absolutely not. Simply setup to the in-house campaigns to run in a lower priority chain and they'll only show when all of your paid campaigns in higher priority chains are disabled or expired. |
| » Priority weighting | Increase or decrease the priority of a campaign individually in every zone that it's assigned to. With a priority scale from 1-100, you have a huge amount of control over prioritization, even if you have dozens of campaigns in a zone. As an added bonus, if you make sure that your priorities always add up to a total of 100, they function as if they were percentage values. |
Campaign Targeting
| Feature | Description |
|---|---|
| » Start Date | Setup your campaigns to start on a date that you specify. |
| » Stop Date | Optionally setup your campaigns to stop on a date that you specify. If no stop date is specified, the campaign will deliver until it is explicitly disabled or expired by some other means such as when it's view limit is met. |
| » Day of Week | Setup campaigns to run only during the days of the week that you specify. |
| » Time of Day | Setup campaigns to run only during the hours of the day that you specify. |
| » IP Address | Block and target campaigns from and to visitors within any number of IP address ranges that you specify. Wildcard matching is supported to make targeting long lists of IP addresses very easy. For example, targeting "192.168.1.[32-64]" would match any IP address from "192.168.1.32" through "192.168.1.64". |
| » Hostname | Block and target campaigns from and to visitors within any number of hostnames that you specify. Wildcard matching is supported to make targeting long lists of hostnames very easy. |
| » Custom | If you have your own database of visitor information, it is possible for you to pass that information to AdvertPRO to be targeted. A total of ten custom fields are provided, each of which can be configured to match data with an operator of your choice. The complete list of available matching operators are as follows:
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| » Keywords & Phrases | If you have a search engine or a directory that's organized into categories, you'll simply love the keyword and phrase targeting feature. Simply pass your keywords or phrases on to AdvertPRO and you'll be able to block or target your campaigns from and to them. Any number of keywords and phrases may be entered to be matched with the following algorithms:
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| » Operating System | Setup campaigns to only be delivered to visitors with the operating system(s) that you specify. |
| » Payout Rates | Minimum CPM, CPC, and CPA rate targeting is available to make sure that only acceptably high paying campaigns are delivered to publishers. It's possible to set default minimums at their account level as well as for each individual zone they deliver. |
| » Referrer | Block and target campaigns from and to any number of individual web sites or specific web pages that you specify. Wildcard matching is supported to make targeting long lists of referrers very easy. |
| » Theme | AdvertPRO allows you to assign any number of themes to each of your publishers. It's then possible to target campaigns to be delivered on publishers web sites with a particular or set of themes that you specify. Themes are fully customizable too, so you can create them to be as broad or specific as you need. |
| » Web Browser | Setup campaigns to only be delivered to visitors with the web browser(s) that you specify. |
| » Zone | AdvertPRO allows you to assign your campaigns to any number of zones. Campaigns may be enabled, disabled, and prioritized in each zone individually. This allows you to, for example, boost a specific campaign to have a higher priority on your home page, but still have it run at normal priority on other areas of your web site. |
| » Contextual | Setup campaigns to only be delivered on pages that contain keywords and phrases that you specify. Keywords and phrases may appear anywhere in the page. The entire text of the page is indexed to deliver the most relevant advertising. |
| » Continent | Setup campaigns to only be delivered to visitors from the continent(s) that you specify. |
| » Country | Setup campaigns to only be delivered to visitors from the country or countries that you specify. |
| » State/Province | Setup campaigns to only be delivered to visitors from the state(s) and province(s) that you specify. |
| » City | Setup campaigns to only be delivered to visitors from the city or cities that you specify. |
| » Postal Code | Setup campaigns to only be delivered to visitors from the postal code(s) that you specify. |
| » DMA | Setup campaigns to only be delivered to US and UK visitors from the designated market area(s) that you specify. |
Statistics Reporting
| Feature | Description |
|---|---|
| » Real-time | AdvertPRO makes data available in real-time, so you don't have to sit in suspense and wait for it to become available to report on and analyze. |
| » Customizable | Reports can be generated on demand for any date range and only with the content that you specify. When your report is generated, you can sort data by any column in ascending or descending order too. You can even edit your report to adjust criteria if it's not quite what you wanted without having to re-enter all of your initial criteria. |
| » Graphical | Every report includes a detailed graph that gives you a quick and convenient way to understand a report without actually having to read through pages of data. |
| » Export to CSV | Export reports to CSV format with a single click and import them into any program or database that supports CSV data for further analysis. |
| » Export to Excel | Export reports into Excel format with a single click for easy distribution, modification, or further analysis. |
| » Export to HTML | Export reports into HTML format with a single click for easy distribution. |
| » Export to PDF | Export reports into PDF format with a single click for easy distribution or printing. |
| » Export to Text | Export reports into text format with a single click for easy distribution to users that don't like glossy reports. |
Pricing Models
| Feature | Description |
|---|---|
| » CPM | Charge your advertisers or pay your publishers based on impressions delivered for a campaign. |
| » CPC | Charge your advertisers or pay your publishers based on clicks delivered for a campaign. |
| » CPA | Charge your advertisers or pay your publishers based on actions delivered for a campaign. |
| » Flat fee | Charge your advertisers or pay your publishers a flat fee for a campaign. |
Miscellaneous
| Feature | Description |
|---|---|
| » Bandwidth reduction | AdvertPRO can help you reduce your bandwidth usage by intelligently allowing media files to be cached without impacting collection of statistics data. |
| » Anti-caching | Multiple levels of cache prevention on the client side and the server side ensure that your statistics reports are as accurate as possible. |
| » Cookie probing | Don't bombard your users with pop-ups or pop-unders because they are blocking frequency capping cookies. AdvertPRO can perform a test to make sure your visitors are accepting cookies before delivering such advertisements to them. |
| » GZIP compression | AdvertPRO can optionally GZIP compress media files without any add-on modules or additional hardware. Cached copies of compressed files are kept in memory to reduce CPU usage generally associated with GZIP compression. Additionally, files that do not compress at all are delivered in uncompressed format. |
| » IP Filtering | AdvertPRO can be configured to filter traffic from certain IP addresses out of your statistics reports, which is useful for filtering traffic from your company employees so that they don't inflate metrics data while viewing or testing pages on your web site. |
| » JSP tag library | If your web site uses JSP technology, you will be happy to know that AdvertPRO comes with a JSP tag library that can be used to place ads into your JSP web pages. The benefit of using this tag library is that the ad placement code is much more compact, which can help to improve readability and maintainability. Best of all, there is no learning curve associated with using this tag library because the code wizard in AdvertPRO can output the JSP tags for you to simply copy and paste into your JSP web pages. |
| » P3P support | When AdvertPRO sends a cookie to a visitor, it also sends them a compact P3P privacy policy to inform them that the cookie is safe and will not be used to gather or store any private information. |
| » Robot filtering | AdvertPRO can be configured to filter hits from many search engine spiders, monitoring agents, and various other robots out of your statistics reports. |
| » SSL support | AdvertPRO provides support for serving ads to secure web pages. The control panel may also be be secured with HTTPS and SSL. Please be aware that you must purchase an SSL certificate to take advantage of these features though. |
| » Third-party support | Third-party click tracking support enables ad networks and publishers to track clicks in their own ad server. |
| » Useful tools | Many useful tools are conveniently accessible from inside of the AdvertPRO control panel, including:
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